For plumbers in Hawaii
Plumbing leads are urgent and impatient. A homeowner with water on the floor calls down the list until someone picks up, and the first one to answer gets the job. Northlight installs the system that picks up when you're under a sink in Pearl City.
Your phone rings while you're on a job. You can't answer. Seconds later they have a text from your business, they reply, and the job is still yours.You miss a call on a job. They get a text in seconds, reply, and the job stays yours.
The week you actually have
Someone's water heater let go overnight in Mililani. They search, they call, you're driving with your hands full. They call the next listing. By the time you call back at 7:30, a van is already in their driveway.
You bid a whole-house repipe, a real job, and they said they'd think about it. You meant to follow up. Three weeks later you remember, and they went with the guy who texted them a week after the quote.
Your phone gets texts at all hours from people who found your number somewhere. Some are gold, some are spam, and all of them sit unread while you're on a job. Nobody is sorting them.
The numbers, with receipts
of US adults own a cellphone; 91% own a smartphone. The text will reach them.
Pew Research Center, Mobile Fact Sheet — US adults surveyed Feb–Jun 2025 · sourceof consumers use Google to find reviews — far ahead of every other platform.
BrightLocal Local Consumer Review Survey 2025 — 1,026 US adults · sourcemore likely to qualify the lead when a company tried to make contact within an hour, versus even one hour later.
Harvard Business Review, “The Short Life of Online Sales Leads” (Oldroyd, McElheran & Elkington, 2011) — audit of 2,241 US companies · sourceEvery number on this page links to the study it came from — year and sample size included.
What gets installed
Same system every trade gets, one price, built around how plumbers actually work. Each one links to a page where you can watch it run.
Pages for drain cleaning, water heaters, repipes, leak detection, sewer, fixtures, and emergency calls, with your license number up top and tap-to-call on every screen. Built for the person reading it on a phone with wet feet.
See the website + get found on google run →The assistant asks the two questions that matter at 2 AM: is water running right now, and where are you. Emergencies get flagged to you immediately; everything else gets booked for the morning.
See the ai chat receptionist run →A form fill on your site gets a text back in seconds from your own 808 number, so the homeowner knows a real plumber is on it and stops calling around.
See the speed-to-lead texting run →Every missed call gets a text with your name before they dial the next listing. For emergency trades this is the single biggest leak in the business, and it's fixed in a day.
See the missed-call textback run →After each completed job, one honest review request, with unhappy customers routed to you first. Plumbing is a reviews-first search: the profile with 150 reviews gets the water heater call.
See the google review engine run →Service windows and estimate slots that fill themselves, reminders that cut no-shows, and separate lanes for emergencies and scheduled work.
See the self-filling calendar run →Every lead in one list, old quotes nudged automatically, past customers reminded about the water heater that's due. Your Google Business Profile set up as a plumber with the towns you actually serve.
See the pipeline + team access run →Hawaii, specifically
Oahu plumbing has its own patterns: slab homes with aging copper from the same few decades of building, hard water and corrosion near the coast, cesspool and sewer conversions that come up in whole neighborhoods, and a lot of rentals and military housing where the person calling isn't the owner. The site and the assistant are built for the questions those people actually ask.
Online, Hawaii plumbing is a reviews-and-maps market. Search "marketing for plumbers honolulu" and you find mainland template pages, not Honolulu plumbers; search "plumber near me" on the island and the map pack decides. Your Google profile, your reviews, and a phone that gets answered matter more than any ad, and that's exactly what the system is.
Our first measured client is a solar panel cleaning company in Waianae. Not your trade, and we say so. What we can show you from his own Google accounts: a new site live in a week, two weeks later on page one for the searches that make him money, two real quote requests in the first twelve days, every one of them tracked back to where it came from. We'll walk you through those numbers on the call, not a slide about them.
Who this isn't for. If you're a commercial-only shop doing new construction for GCs, you don't need this. It's for the plumber whose customers are homeowners, property managers, and small landlords calling a number.
$297 a month. No setup fee. No contract. Every system on this page is in that number, including the build and the hosting. If something breaks, we fix it. You own your domain and your content. If a month comes where it isn't worth $297, you leave.
We don't run ads and we don't promise leads, rankings, or revenue. We install the system, show you it running on a real account before you pay, and let it keep proving itself every month after.
It's the foundation, not a campaign. Your Google profile and the reviews on it get the wheel rolling; the systems answer, book, and keep score; your good work keeps it rolling. The harder marketing comes later, and only once this is collecting. How the price works →
Straight answers
If an answer here puts you off, better now than after you've paid.
It flags them. If someone says water is running right now, you get an immediate push on your phone with the address and the problem, and the caller gets a text saying you've been alerted. What it can't do is turn off their water; that's still you.
No. Dispatch, invoicing, and job costing are a different kind of software and we say so on the pricing page. This is the front door: the site, the phone, the texts, the reviews, the calendar, the follow-up. It hands the booked job to whatever you run the truck with.
They get their own lane in the pipeline and their own follow-up, and the assistant knows to ask which property. You tell us who your big accounts are at setup.
We do. You answer questions on a call, we write the pages in your words, you approve them. Most plumbers give us an hour and never touch it again.
No. $297 a month, month to month, no setup fee. Leave any month and take your domain and content with you.
Keep going
You can't take a call from a roof. Your business can.
Next trade ›HVACWhen the AC quits in August, they call the first number that answers
Other trades
You can't take a call from a roof. Your business can.
When the AC quits in August, they call the first number that answers
You're in a panel with both hands. Your business should still answer.
Solar leads in Hawaii are expensive. Stop losing the ones you already have.
You're behind a mower. The estimate requests pile up anyway.
Painting is won on the estimate. The estimate is won on who answered first.
Nobody can hear the phone over the machine. Your business still has to answer it.
Small jobs, all day, and a phone you can't answer
Big jobs start with a small question nobody answered
It rains, everyone calls at once, and you're on a ladder
Thirty minutes on a real account, with your questions. No slides, no pressure to decide on the call.