For electricians in Hawaii
Electrical work doesn't let you answer the phone, and the people calling want someone today: a panel that tripped, an EV charger, a solar hookup, a fan that sparked. Northlight installs the system that answers, books, and follows up while you're on the ladder.
Your phone rings while you're on a job. You can't answer. Seconds later they have a text from your business, they reply, and the job is still yours.You miss a call on a job. They get a text in seconds, reply, and the job stays yours.
The week you actually have
Half their house is dark, they searched "electrician near me," you were elbow-deep in a sub-panel in Kapolei. They left no voicemail. Nobody does anymore. They called the next listing.
You quoted a Level 2 charger install, easy work, good margin. They said sounds good. Nobody followed up. They booked the dealer's installer two weeks later because the dealer emailed them.
You've wired hundreds of homes and have twelve reviews, because you never asked. The company with 140 reviews and worse work sits above you on every search on the island.
The numbers, with receipts
of US adults own a cellphone; 91% own a smartphone. The text will reach them.
Pew Research Center, Mobile Fact Sheet — US adults surveyed Feb–Jun 2025 · sourceof consumers use Google to find reviews — far ahead of every other platform.
BrightLocal Local Consumer Review Survey 2025 — 1,026 US adults · sourceof consumers searched for a local business online in the previous three months.
BrightLocal Consumer Search Behavior, 2026 — 1,227 US consumers · sourceEvery number on this page links to the study it came from — year and sample size included.
What gets installed
Same system every trade gets, one price, built around how electricians actually work. Each one links to a page where you can watch it run.
Pages for panel upgrades, EV chargers, solar and battery hookups, troubleshooting, remodels, lighting, and commercial work, with your license number up top and photos of real jobs. Phone-first.
See the website + get found on google run →The assistant sorts a no-power emergency from a charger quote, asks the questions you'd ask, and books the right kind of visit. Emergencies ping you immediately.
See the ai chat receptionist run →A quote request from your site gets a text back in seconds from your own 808 number, so they stop calling around.
See the speed-to-lead texting run →Every missed call gets an instant text with your name before they dial the next electrician. Most of your calls come while your hands are busy; this catches them.
See the missed-call textback run →One honest review request after every completed job, unhappy customers routed to you first. Electricians are a trust search, and reviews are the trust.
See the google review engine run →Service calls, quotes, and inspections in separate lanes, with reminders that cut no-shows and the right slot length for each.
See the self-filling calendar run →Every lead in one list, drifting quotes nudged automatically, past customers reminded when it's time for the panel work they postponed. Your Google Business Profile set up as an electrician with your real service areas.
See the pipeline + team access run →Hawaii, specifically
Hawaii electrical work has its own mix right now: EV chargers in every new garage, solar and battery systems being added and serviced across Oahu, old homes with panels that can't carry a modern load, and a lot of permit and utility paperwork that homeowners don't understand. The site explains that in plain words and the assistant asks the questions that save you a wasted trip.
Online, the island's electricians are nearly invisible for their own services. Search "crm for electricians" or "electrician marketing hawaii" and you get spam and mainland templates. A real page with your license, your work, and a phone that gets answered is enough to be the first real result.
Our first measured client is a solar panel cleaning company in Waianae. Not your trade, and we say so. What we can show you from his own Google accounts: a new site live in a week, two weeks later on page one for the searches that make him money, two real quote requests in the first twelve days, every one of them tracked back to where it came from. We'll walk you through those numbers on the call, not a slide about them.
Who this isn't for. If you're a commercial-only shop working from plans for GCs, you don't need this. It's for the electrician homeowners and small businesses call directly.
$297 a month. No setup fee. No contract. Every system on this page is in that number, including the build and the hosting. If something breaks, we fix it. You own your domain and your content. If a month comes where it isn't worth $297, you leave.
We don't run ads and we don't promise leads, rankings, or revenue. We install the system, show you it running on a real account before you pay, and let it keep proving itself every month after.
It's the foundation, not a campaign. Your Google profile and the reviews on it get the wheel rolling; the systems answer, book, and keep score; your good work keeps it rolling. The harder marketing comes later, and only once this is collecting. How the price works →
Straight answers
If an answer here puts you off, better now than after you've paid.
Yes. "No power" and "sparks" get flagged and pushed to you immediately; a charger or panel quote gets booked as an estimate. You tell us the words that matter.
They get their own lane in the pipeline with their own follow-up. You keep one list for homeowners and one for the companies that send you work.
It introduces itself as your assistant, by your company name, and says a licensed electrician will confirm. You read the exact wording before it goes live.
Inspections can have their own slot type so they don't eat estimate time. We set it up with you.
No. $297 a month, month to month, no setup fee.
Keep going
When the AC quits in August, they call the first number that answers
Next trade ›SolarSolar leads in Hawaii are expensive. Stop losing the ones you already have.
Other trades
You can't take a call from a roof. Your business can.
The water heater dies at 6 AM. Who answers the phone?
When the AC quits in August, they call the first number that answers
Solar leads in Hawaii are expensive. Stop losing the ones you already have.
You're behind a mower. The estimate requests pile up anyway.
Painting is won on the estimate. The estimate is won on who answered first.
Nobody can hear the phone over the machine. Your business still has to answer it.
Small jobs, all day, and a phone you can't answer
Big jobs start with a small question nobody answered
It rains, everyone calls at once, and you're on a ladder
Thirty minutes on a real account, with your questions. No slides, no pressure to decide on the call.